Оffline event
Our friends regularly attend various events dedicated to the gaming industry. Overall, our impressions are similar: it’s cool, beautiful, and impressive! However, lately the feeling has been a bit strange… It seems that in game development—at least in the public space—there are only two extremes:
- ▪Games are art, and it’s enough to simply create a good game with a deep story.
- ▪Games are purely business and money, where we sell products to consumers.
Extremes are nothing new. But while we used to see them mostly in internal discussions and public chats, in recent years offline events have shown clear polarization among both communities and speakers:
- ▪Either you get brilliant dreamers who have no real understanding of taxes, salaries, or revenue sharing;
- ▪Or crowds of marketers and business sharks who don’t understand directing, narrative design, or optimization—and care far more about metrics and revenue.
The most recent event at “International Video Game Week” leaned heavily toward the business side. There was a lack of creatives, technical specialists, and people you could talk to about art, code, features, UI, and many other things that are undeniably important for our industry.
At this event, our Art Director, ⭐️Vladislav Yurchenko⭐️, as a speaker.
We congratulate him on his outstanding presentation!
During discussions with other speakers and organizers, we came to a shared conclusion: developers themselves—especially beginners—tend to be very reserved and are not eager to publicly defend their projects or their views on the industry.
As a result, these events are dominated by industry veterans—business professionals who have been through everything and are no longer afraid of anything.
We would very much like to believe that our team can set an example and influence developers around the world. That we can unite creators from different industries, genres, settings, regions, and age groups under one shared idea: “Entertainment for everyone and everything for entertainment!”
And that our representatives will become a voice for all perspectives—both business and art—across all platforms.
- ▪Our team is united and firm on this point: BALANCE IS ESSENTIAL IN EVERYTHING. We need people who can evaluate our work through numbers, and those who can feel the content with their soul—“at their fingertips.”
- ▪And we sincerely hope that starting from 2026, events will become more balanced.
